When many people are wandering between brand and channel, Zi Lang has combined the two of them perfectly. At the beginning of establishment, it is the period of capital accumulation and the marketing resource is limited, then the channels should be favored. Zi Lang increases its sales volume relying on the traders and begin to develop in parallel with brand and channel. First, in 2002, the direct selling net focusing on Jiang Su, Zhe Jiang and Shanghai is set up. During the process of its perfection, in 2005, the self-owned brand is established, including high grade brand Webest. Thus, relying on the built channels, the brand has successful effect in publicity ; and under the effect of the brand, the channel is also strengthened. This stable parallel development achieves great success. In 2006, the sales volume of Zi Lang reaches one hundred million yuan. The enterprise becomes to be the first tier one instead of the second before. But in view of Zi Lang people, this sales volume is just the development node, only by doing continuously finer and more professional, the goal of double production value and volume can be achieved. Trust in combination of this innovative team spirit and the special and effective marketing strategy, Zi Lang will create a wider world.